The approach of ISFTB may seem simple, however it is so often bypassed. Using effective copy, a well-defined tool, and establishing other market & budget parameters, provides a clear creative direction in which to perform. A client of ISFTB receives a communication device that is creative, sophisticated in design, and effective.
We begin the process by focusing on your sales and marketing objectives. Working with you, we find the right solution. It is a comprehensive approach that can involve:
Defining Your Target Audience
Who are we trying to reach and what is their prevailing perception of your company, its products and services?
Evaluating Your Market & Competition
What are your competitors doing? What are their strengths and their weaknesses?
Determining What Media Works Best
How can we best communicate with your potential clients?
Even the strongest message will not work if it doesn’t reach the right audience.
Setting Realistic Objectives
What can we hope to achieve and how quickly? Without measurable goals, we can not be sure we have succeeded.